Lectures & Workshops
Between artificial intelligence and human intelligence, Approach training prepares the managerial mindset for the shift from storytelling to building resilient belief systems, in a post-truth era. We provide leaders and organizational teams with practical strategic tools based on cognitive science and documentary methods that turn organizational truth into a differentiated and measurable asset.
The Battle for the Online Narrative
A practical workshop providing tools for marketing, strategy, and innovation leaders to navigate a deceptive digital reality. Participants will learn how to build a resilient, multi-layered brand narrative; maintain authenticity and transparency with users and clients; and identify narrative crises in real time using technological tools for discourse monitoring. The workshop integrates narrative marketing methodologies with consciousness-building techniques, turning brand trust into a strategic asset of value. Through the course, we offer C-Level executives and strategy professionals a practical "war room" for building brand resilience in the post-truth era, while distilling organizational truth into a measurable competitive advantage that survives the AI test.
Format: Practical workshop, 6-12 sessions. Deliverables: Personalized brand narrative strategy. Narrative Playbook. Risk Analysis.
Course Modules
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Introduction to the era of disinformation and organizational narratives
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Foundations of strategy and narrative influence
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Narrative and Reframing
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Technological tools for information monitoring and management
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Trust and transparency strategy facing the audience
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Counter-narrative and dealing with an influence campaign
in the Age of Disinformation
Directing Reality
A leader resembles a documentary director. A documentary director does not invent reality - he observes it, chooses what to see, decides what to emphasize, and what to leave out of the frame. He identifies meaningful moments within chaos, connecting them into a narrative. He creates a story that people believe in, move according to, and act from. Organizations work in precisely the same way.
This is where the challenge begins. In an era where strategies become obsolete faster than they can be implemented, the real advantage of organizations no longer lies only in data, technology, or planning - but in their ability to control the narrative that defines their reality. Senior executives today are not only dealing with competition, but with eroding trust, growing complexity, and organizations that are losing internal coherence. This course offers a paradigm shift: learning to see the organization through the "director's eye," to investigate and identify the gap, the narrative that drives it. The course examines how organizations can use documentary thinking as a strategic tool for analyzing, shaping, and leading change. The course combines narrative strategy, tools from the world of research and documentary method, cognitive psychology, and theories of trust (Brand Trust).
Target Audience: Management teams, C-Level, marketing managers, strategy, innovation, corporate communications
Deliverables
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Narrative Audit
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Development of a Narrative Strategy Blueprint
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Complex case analysis using Documentary Thinking
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Application of Documentary Therapy tools in a business context
How Leaders Use Narrative to Build Strategy & Trust
Zoom In Zoom Out
A unique course for developing influential leadership, based on a rhetorical-strategic methodology and tools from the world of documentary filmmaking. The program teaches executives to move between the small details and inner truth (Zoom In) and the broad strategic picture and influence on target audiences (Zoom Out). The course is designed to distill the authentic "executive aura" of the participants, build resilience in the face of uncertainty, and sharpen the ability to move people through deep trust in an era of disinformation.
Target Audience: Middle managers, senior managers, and candidates for
leadership roles.
Deliverables: Documentary video, podcast, or filmed simulation
Executive Charisma in the New World
Executive Communication in the Age of post truth
In an era when technology threatens to replace the human factor, this training offers a new paradigm: moving from AI (Artificial Intelligence) to IA (Intelligence Assistance) expanding human intelligence
The program positions the executive as a "narrative architect" and "trust amplifier," whose role is not only to use technology but to lead it. Participants will develop management skills in critical thinking, precise interpersonal communication, and the initial ability to translate raw data into meaning and strategic value
Format: Lecture (90 minutes) or advanced training course