MEDIA PRODUCTIONS
& PARTNERSHIPS
In an era where audiences instinctively bypass advertising, the brand narrative must transcend into content. With over two decades of experience at the intersection of international broadcasting and high-end production, APPROACH offers more than visibility, we provide an insider’s gateway to the media industry. By weaving your brand’s DNA into compelling television and digital formats, we execute strategic moves that don’t just reach an audience; they reshape their perception.
Our Services
Narrative Cracking
Developing the creative logic that drives the campaign. How to tell your story in a way that feels meaningful, not promotional.
Infrastructure
Building and managing relationships with commercial entities, broadcasters, and platforms to create the right conditions for partnerships.
Production & Execution
Coordinating production companies, creators, and on-screen talent, while meticulously maintaining the integrity of the message and visual language.
Impact Measurement
Evaluating effectiveness beyond ratings data, by identifying cognitive and perceptual shifts among the target audience.
Strategic Feasibility
Clarifying business objectives and connecting them to the current media landscape. Where your narrative can truly operate, and why.
Portfolio
A Selection of Films and Series Directed and Created by Yifat Kidar
School of Terror, 3 episodes, Kan 11
An Israeli journalist who spent 20 years documenting Palestinian schools and Hamas summer camps in Gaza and the West Bank joins a young Palestinian man who grew up in Gaza. Together, at the height of the war, with 200 hours of raw footage and school textbooks, they set out to expose the indoctrination and incitement that led to the October 7 attack - and attempt to prevent the next disaster.
700 Meters from the Fence, Channel 13
The story of students who joined Kibbutz Nahal Oz and became an organic part of the community, many of whose members were murdered on Black Saturday in the Hamas attack. After October 7, instead of leaving the kibbutz, they chose to lead its rehabilitation process.
Bahad 1 (Officers' School), Channel 13
A documentary series offering a glimpse into the IDF combat officer training course at the officers' school. The series follows Bahad 1 cadets from the first day of the course, through the training track that every IDF combat officer undergoes, until receiving their officer's rank.